Who is Rabin Gupta?



With 12+ Years of experience in Online Digital Marketing which includes 8+ Years of rigorous experience in Travel Industry pursuing roles of Search Engine Marketing (SEM), Online Marketing and Business Analysis. Rabin blends the technology with business acumen to execute essential leavers of online marketing channels for a long-term success. He passionately evaluates the meta search engine vertical provides necessary structuring and apply optimization techniques to improve conversions and ROI.

Rabin expertise includes strong hands-on Search Marketing (SEM), Pay Per Click (PPC) , MSE (Price Comparison Sites), Google Adwords, Google Analytics, Dynamic Banner, Cubes, Search Engine Optimization (SEO), Email Marketing, VB Macros and crunching large dataset to produce actionable insights.

Earlier 3.5 years at Agoda Rabin was entrusted with the responsibility of structuring the PPC platform; automating posting of needy ingredients and automate the reporting and bidding. Later 2.5 years the importance of Price Comparison Site (MSE) was deemed and was entrusted with responsibility of account restructuring, bidding & reporting to help uplift the channel. Rabin have successfully help turn around tide not only for PPC Channel (Google and Yahoo) but also price comparison channel likes of TripAdvisor, Trivago, Qunar and Google Hotels Finder. At present Rabin plays dual role of Account Management for Key Accounts and empowers the analysis of Partner Marketing.
 
Rabin Gupta:
An online marketing expert with hands on SEO (Search Engine Optimization), PPC (Pay Per Click), MSE (Meta Search Engine) and SEM (Search Engine Marketing). Rabin has a educational background in both online technology and a through understanding of online business acumen. Rabin is capable of blending the technology with the business to deliver a quality product in online arena. A proven record of automating the Pay Per Click system right from scratch and deliver not only the automated process but also the needy report for daily PPC activity.